Privacy policy

(Last updated: May, 2026)

 

Muscle Beach LLC ("Muscle Beach," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over your information when you visit musclebeach.com, browse our apparel and supplement products, place an order, or otherwise interact with us.

1. Who We Are

Muscle Beach LLC is the operator of musclebeach.com and the business responsible for handling your personal information.

Mailing address: 1220 E Hill St, Signal Hill, CA 90755
Email: info@musclebeach.com

If you have questions about this policy or want to exercise your privacy rights, contact us using the information above.

2. Information We Collect

We collect the following categories of personal information:

Identifiers — name, email address, mailing address, phone number, IP address, account login credentials, device identifiers.

Commercial information — products purchased, order history, returns, cart contents, browsing and purchase preferences.

Internet and network activity — pages viewed on our site, time spent, links clicked, referring website, browser and device type, cookies and similar technologies.

Geolocation — approximate location based on your IP address (we do not collect precise GPS location).

Payment information — credit card or payment account details collected and processed by our payment provider (Shopify Payments and other processors). We do not store full payment card numbers on our systems.

Communications — messages, emails, customer service inquiries, and any information you provide when contacting us.

Inferences — preferences, characteristics, and behavior patterns drawn from the information above to improve your shopping experience.

We collect this information directly from you (when you create an account, place an order, contact us, or sign up for our newsletter), automatically when you use our site (through cookies and similar technologies), and from third parties (including our payment processors, shipping carriers, and marketing platforms).

3. How We Use Your Information

We use your personal information to:

  • Process and fulfill orders, including shipping, returns, and customer service
  • Maintain your account and order history
  • Send you transactional communications (order confirmations, shipping updates, receipts)
  • Send you marketing communications, with your consent where required (you can unsubscribe at any time)
  • Personalize your experience and recommend products
  • Detect and prevent fraud, abuse, and security incidents
  • Improve our website, products, and services
  • Comply with legal obligations and enforce our terms

We do not use automated decision-making or profiling to make significant decisions about you without human involvement.

4. Who We Share Your Information With

We share personal information with the following categories of recipients:

  • Service providers that help us operate our business — Shopify (ecommerce platform), payment processors (Shopify Payments and others), shipping carriers (USPS, UPS, FedEx, etc.), email marketing platforms, customer support tools, and analytics providers.
  • Advertising partners — including Meta, Google, TikTok, and similar platforms — for measurement and to show you relevant ads on other websites and apps. Some of this sharing may be considered a "sale" or "share" under California law (see Section 7).
  • Legal and safety — when required by law, court order, or to protect our rights, property, or the safety of our customers.
  • Business transfers — in connection with a merger, acquisition, or sale of assets, in which case the receiving party will be bound by this policy.

We do not sell your personal information for money.

5. Cookies and Tracking Technologies

We and our partners use cookies, pixels, and similar technologies to operate the site, remember your preferences, analyze traffic, and serve relevant advertising. You can control cookies through your browser settings. Disabling cookies may limit some features of the site.

We honor the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. If your browser sends a GPC signal, we treat it as an opt-out request.

6. Your Privacy Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA:

  • Right to Know — request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the third parties we share it with.
  • Right to Delete — request that we delete personal information we have collected from you, subject to exceptions (such as completing transactions, preventing fraud, or complying with law).
  • Right to Correct — request that we correct inaccurate personal information.
  • Right to Opt Out — opt out of the sale or sharing of your personal information.
  • Right to Limit — limit our use and disclosure of sensitive personal information.
  • Right to Non-Discrimination — we will not discriminate against you for exercising any of these rights.

To exercise any of these rights, email us at info@musclebeach.com with the subject line "Privacy Request" and tell us which right you wish to exercise. We will respond within 45 days as required by law. We may need to verify your identity before processing your request.

You may also authorize an agent to make a request on your behalf, subject to verification.

7. "Do Not Sell or Share My Personal Information"

When you use our website, we may share certain information (such as cookie identifiers and browsing activity) with advertising partners to deliver targeted advertising. Under California law, this is considered "sharing" or a "sale" of personal information.

You have the right to opt out of this sharing. To do so:

  • Click the "Do Not Sell or Share My Personal Information" link in our website footer
  • Enable the Global Privacy Control (GPC) signal in your browser
  • Email us at info@musclebeach.com with "Do Not Sell or Share" in the subject line

Once you opt out, we will not share your personal information for cross-context behavioral advertising.

8. How Long We Keep Your Information

We keep your personal information only as long as needed for the purposes described in this policy or as required by law. In general:

  • Account and order information — for the life of your account, plus up to 7 years after your last order to comply with tax, accounting, and warranty obligations
  • Marketing preferences — until you unsubscribe or request deletion
  • Website analytics and cookie data — typically up to 26 months
  • Customer service communications — up to 3 years

We may retain limited information longer when required by law or necessary to resolve disputes, prevent fraud, or enforce our agreements.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, or alteration. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. You are responsible for keeping your account password and credentials confidential.

10. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it. For California residents, we do not knowingly sell or share the personal information of consumers under 16 without affirmative authorization (opt-in consent from a parent or guardian for those under 13, or from the minor themselves for those 13 to 15).

If you believe we have collected information from a child under 13, please contact us at info@musclebeach.com so we can investigate and delete it.

11. International Visitors

Our website is operated from the United States and intended for U.S. customers. If you access the site from outside the United States, you understand that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the "Last updated" date at the top. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or our handling of your personal information, please contact us:

Muscle Beach LLC
1220 E Hill St
Signal Hill, CA 90755
Email: info@musclebeach.com